In an era dominated by digital connectivity, businesses rely heavily on robust and efficient internet services to ensure seamless operations, communication, and access to critical information. As organizations expand their operations globally, the importance of reliable and cost-effective business internet services becomes increasingly paramount. Benchmarking global pricing for business internet service is an essential strategy for companies looking to optimize their connectivity solutions while managing costs effectively.

The Significance of Business Internet Service:

Business internet service is the backbone of modern enterprises, facilitating communication, data transfer, and access to cloud-based applications. Whether it’s a small startup or a multinational corporation, a reliable internet connection is vital for day-to-day operations, collaboration, and overall productivity.

As organizations grow and expand their geographical footprint, the challenges associated with sourcing and managing internet services across multiple locations become more complex.  It is important to know the Tier 1 ISPs that can service the routes that your business is most concerned with. Macronet Services represents over 300 global suppliers of network services and has visibility into competitive pricing, contract language, and product insight that is very difficult for the typical IT procurement team.  Reference our Guide to Top ISPs that are easiest to do business with for valuable insight.

Why Benchmarking?

Benchmarking involves comparing one’s business processes and performance metrics to industry bests or best practices from other industries. When applied to global pricing for business internet service, benchmarking offers several advantages:

  1. Cost Optimization: Benchmarking allows businesses to compare the cost of internet services across different regions and providers. This insight enables organizations to identify cost-effective solutions without compromising on quality.  Benchmarking is a key component to a successful FinOps program.
  2. Service Quality Assurance: Price alone does not determine the value of internet services. Benchmarking provides a holistic view by considering factors such as speed, reliability, and customer support. This ensures that organizations make informed decisions based on a balance of cost and service quality.
  3. Global Consistency: For multinational corporations, benchmarking helps establish a consistent standard for internet service across various locations. This consistency ensures that all branches operate with similar connectivity standards, fostering collaboration and efficiency.
  4. Vendor Negotiation Leverage: Armed with benchmarking data, businesses gain negotiation leverage when dealing with internet service providers. This empowers organizations to secure favorable terms and pricing, creating a win-win situation for both parties.
  5. Future Planning: Benchmarking not only provides insights into current pricing structures but also aids in forecasting future trends. This proactive approach helps businesses anticipate changes in the market and adjust their internet service strategies accordingly.

Steps in Benchmarking Global Pricing:

  1. Define Objectives: Clearly outline the goals of the benchmarking process. Whether the focus is on cost reduction, service improvement, or a combination of both, having well-defined objectives is crucial.
  2. Identify Key Metrics: Determine the key metrics that matter most to your organization. These could include price per Mbps, service level agreements (SLAs), latency, and customer satisfaction.
  3. Select Benchmarking Partners: Identify peer organizations or industry leaders with similar requirements and global footprints. Collaborate with them to share insights and benchmark pricing and service quality.
  4. Collect Data: Gather comprehensive data on internet service providers, pricing models, and service offerings in different regions. Utilize surveys, industry reports, and direct communication with providers to acquire accurate and up-to-date information.
  5. Analyze and Compare: Analyze the collected data to identify trends, variations, and outliers. Compare pricing and service quality to industry benchmarks and evaluate the competitiveness of your current internet service contracts.
  6. Implement Changes: Based on the benchmarking results, implement changes to optimize your business internet services. This could involve renegotiating contracts, exploring new providers, or adjusting service levels to align with industry standards.

Benchmarking global pricing for business internet service is a strategic imperative for organizations seeking to enhance connectivity, control costs, and remain competitive in the global marketplace. By adopting a systematic approach to benchmarking, stakeholders can make informed decisions, negotiate favorable contracts, and ensure a reliable and cost-effective internet infrastructure that supports their growth and success.

The experienced team at Macronet Services is available to help design, source, and deploy a highly available global network for your business.   As a leading distributor for major global service providers, we will use our analytics and expertise to quickly narrow down the field of suitable suppliers and generate competitive bids.  Further, our engineering management team will work with each of the suppliers to ensure that their design meet your requirements and is operationally supportable; backed by SLAs.

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Also, see our Network Design Strategy Playbook for tips for success.